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Tourism Boards

UAE guests to Kenya show highest growth
November 2012 1484

FIGURES released by the Kenya Tourist Board (KTB) show for the first eight months of 2012 an increase of 89.6 per cent in arrivals from the UAE compared to the same period in 2011, making the UAE the fastest growing inbound market for Kenya.

Between January and August 2012, visitor arrivals to Kenya from the UAE numbered 26,574 compared to 14,019 in 2011. Overall, Kenya received over 800,000 arrivals from January to August in 2012, with the UK being the top source market followed by the US. The UAE raised its ranking for the first time into the Top 10 as the eighth largest inbound source market, from its position at 14th for the same period in 2011.

Speaking on the performance of the market, Kenya Tourism Board regional marketing manager John Chirchir said the growth is a confirmation of popularity of Kenya as a tourist destination among the residents of the UAE.

“KTB recognises the importance of the Middle East as an emerging market and continues to promote the destination to families, honeymooners, young adventurers, outdoor enthusiasts and school groups. In addition, we have been proactively approaching corporate travellers to consider Kenya as an ideal location for magical events with our natural wildlife and outdoor activities, unique luxury facilities and settings, and professional tourism industry, providing memorable events and experiences that stay with visitors for a lifetime,” added Chirchir.

At just over four-hours flying time from any major city in the GCC, Kenya is an ideal short haul destination for residents of the region seeking long weekend rejuvenation, gourmet, cultural and outdoor luxury escapes.

Chirchir adds: “Recent statistics show an upward trend for Kenya as a preferred holiday destination amongst travellers from the UAE and we shall continue to launch initiatives that support our objective of enhancing tourism from this region.  We have also streamlined our entry processes and access into Kenya which has been made easier with most nationalities, including all GCC nationals receiving visas on arrival. In addition, the Kenyan Government does not require visitors to take any vaccinations prior to entering the country.”

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