India Tourism wins accolades at WTM 2012

Incredible India ... wants travellers to discover new experiences

INDIA Tourism took home three important awards at the recently concluded World Travel Awards at World Travel Market (WTM) 2012 in London.  The awards include Asia’s Leading Destination; Asia’s Leading Tourist Attraction for Taj Mahal; and Asia’s Leading Tourism Board.

The awards were received by newly appointed Minister of State with Independent Charge (I/C) for Tourism, Government of India, Dr K Chiranjeevi.

The Ministry also launched the second phase of the ‘Incredible India’ campaign at this year’s event. The tourism board’s campaign for the international market will be titled ‘Find What You Seek’ while the domestic campaign is called ‘Go Beyond’.

While the first phase of the campaign created an awareness of the various destinations across the country, the new phase will focus more on the customer and what they want from a holiday in India, which in turn aims to increase international visitor figures into India by 12 per cent each year until 2016.

“Tourists from the world over can find the destination or product of their desire in India, be it heritage sites, forts, beaches, backwaters, lakes, mountains, adventure, wildlife, culture, festivals, medical, wellness, Mice, religion or shopping. India offers something for everyone and that is why we proudly say that India is an incredible destination with a range of products as found nowhere else. It is truly in India, you will find what you are seeking,” said Dr Chiranjeevi.

Speaking about the Awards won by India Tourism at WTM, Dr Chiranjeevi said that these recognitions showed the growing importance of India as a tourism destination on the global stage. He said that the ‘Incredible India’ campaign was fairly successful in attracting foreign tourists to the country in the last decade, and it was time to launch the second phase to attract more tourists and thereby achieve the targeted growth in the next five years.

“Our focus would be to further develop and promote niche products like rural tourism, wellness and medical tourism, cruise tourism, adventure and wildlife tourism, film tourism, sports tourism and Mice tourism,” he added.

The Minister also expressed his desire to hold the next Regional Commission meeting for South Asia, Far East and Pacific in India in April 2013 and is currently in talks with the UNWTO.

This year, India Tourism had expanded its floor space by 14 per cent to more than 1,000 sq m to create a dedicated India Region at WTM 2012.