18 MONTHS after Kuoni’s acquisition of GTA, its Global Travel Services division attended the World Travel Market to cement its position among the world’s leading wholesalers of hotels, ground travel products and group tours.
Kuoni Global Travel Services unveiled its two ‘refreshed’ brand identities for GTA and Kuoni Group Travel Experts, that have evolved to support separate and sharply focused strategies addressing fully independent (FIT) and group travel. The new look will help the company focus its expertise in addressing the particular business needs of two very different industry sectors.
Rolf Schafroth, chief executive for Kuoni Global Travel Services, said: “New looks for GTA and Kuoni Group Travel Experts strengthen our already powerful proposition. Behind them remains the heritage of two global companies with more than a century of experience between them. Our fresh imperative addresses the particular market forces influencing customers.”
Kuoni Global Travel Services continues to drive success through its reliable technology connecting the world’s travel sellers with unrivalled content at the best possible price; its global influence, coupled with a thorough understanding of destinations and the insightful application of local expertise, that secures year-round business for partners and the security and stability of a hundred-year heritage and one of the biggest networks on the planet with staff dedicated to providing excellence, always.
Already iconic in business-to-business travel, GTA has succeeded for nearly four decades as a world leader in providing ground travel products, experiences and services. The power behind some of the biggest and best in the industry, a new slogan – powering global travel – stakes GTA’s authority and relevance. The ‘power button’ logo symbolises its technology-driven approach to providing solutions that make it easier for businesses to successfully market and sell travel to consumers.
The Kuoni Group Travel Experts’ new look reflects its commitment, its passion and excitement, and its desire to shape the future of the leisure group travel industry. Kuoni Group Travel Experts learn their clients’ business, sharing their understanding with colleagues around the world who cultivate longstanding local partnerships that matter.
Kuoni Destination Management remains an important part of the business providing a reliable service agency for meeting planners; incentive programme coordinators; conference, congress, fair and exhibition organisers; companies, organisations, associations and institutions in the public and private sectors; football clubs and other sports bodies; and cruise lines. It continues to create and deliver travel packages and programmes, activities, events and experiences from concept to conclusion.
Schafroth added: “This refresh and the renewal of the passion, commitment and creativity we have always invested in the industry, means customers can continue to trust us to be there whenever and wherever they need us. Whether GTA, TravelCube or Travel Bound; whether Kuoni Group Travel Experts or Kuoni Destination Management – our powerful legacies continue to breed success.”