Grand Millennium taps into ITB potential

THE Grand Millennium Dubai, led by its director of sales, will be participating at ITB 2012, the world’s biggest travel and tourism exhibition.

“It’s important for us in the hospitality sector to keep our ear to the ground if we are to understand global travel trends, both for business and leisure. ITB Berlin is the ideal forum to touch base with travel agents and tour operators from over 180 countries around the globe,” says Peter Mansourian, general manager of the Grand Millennium Dubai.

“Europe is a growing feeder market that’s important for us and since this is the contracting season it’s crucial for us to be in Berlin at this time,” adds Mansourian.

The hotel will be part of the DTCM stand this year. “Dubai’s Department of Tourism and Commerce has been leading strong delegations to the show for over two decades and has helped establish the UAE as one of the best tourism destinations in the world,” he explains.

According to Mansourian, things are looking up for the hospitality sector this year with hotel occupancy levels showing a rising trend since January and STR Global reporting an average eight to nine per cent rise in RevPar in 2011.

“The success of a hotel depends on accessing both the business and leisure markets. We are ideally suited to support the UAE’s tourism thrust, considering we are a prime five-star property strategically located in the heart of new Dubai,” he adds.

The 343-room Grand Millennium Dubai, part of the Millennium & Copthorne Hotel group, offers an outstanding guest experience at a competitive price to both international and regional visitors with its range of leisure and meeting facilities, restaurants and bars, swimming pool and other amenities.