Wild about Samra!

Samra (second from right) with WTM chairman Fiona Jeffrey (left), and others.

WILD Guanabana founder Omar Samra was awarded the World Travel Market Global Award in recognition of his green travel company which specialises in personalised travel experiences.

Samra and Wild Guanabana were nominated by TTN Middle East, WTM’s Middle East Global Media Partner.

Samra was first inspired to leave to his banking job and do something different when he undertook a two-week bike ride around Spain’s Andalucia. Further trips led to Samra’s founding of Wild Guanabana two-and-a-half years ago and it has since gone from strength to strength. Focused on operating in an ethical and sustainable fashion, the operator now offers tailor-made personalised trips exploring wild and amazing destinations.

Based in Cairo, the company has a new office in Dubai making it the Middle East’s first tour operator working with a consultancy to limit its carbon emissions.