Tourism New Zealand, the international marketing organisation for the 'Land Of The Long White Cloud' has designated the Middle East as an emerging tourism market and is looking to increase its share of the regional outbound travel market.
"We recognise that this market has extremely good potential for New Zealand in the medium to long term," said Sarah Meikle, manager Middle East, Tourism New Zealand.
The South Pacific country is mounting its third official participation at the ATM and is looking to exploit the huge exposure the award-winning Lord Of The Rings movie has brought it.
"A significant change this year will be that the Australian and New Zealand stand will be side-by-side within an international pavilion," said Meikle.
"This is a great opportunity to educate people about dual-destination holiday options between the two countries.
"The New Zealand stand will also be promoting the first of The Lord Of The Rings movie trilogy 'The Fellowship Of The Ring' which was filmed entirely on location in New Zealand. "
Meikle says outbound traffic to New Zealand from the Middle East is rising with the UAE and Saudi Arabia being potential outbound markets for the country.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.