A UAE-based media firm will launch one of UK's longest established TV channels dedicated to travel and tourism in the region at this month's Arabian Travel Market in Dubai.
Travel Channel, which today is Europe's leading travel and tourism television channel, is available to 14 million households in 25 countries across Europe in nine different languages. The programming is entertaining, practical, informative and inspirational. The channel presents a uniquely panoramic and objective perspective on the travel experience. The channel is being launched by Dubai-based Street Media, the official representative for Travel Channel in the Middle East, North & East Africa, Indian Sub-Continent and the Far East. Street Media offers potential advertisers from these regions campaign opportunities across Travel Channel. Available options include airtime support, segment sponsorship, branded promotions and a plethora of other marketing opportunities. Apart from this, Street Media offers customised programme and advertisement production facilities for clients who wish to advertise or showcase their product on Travel Channel. Mohan Sundaram, vice president, sales & marketing, said: "Travel Channel offers the Middle East travel, tourism and hospitality industry a fantastic opportunity to reach out to 14 million potential tourists in UK, Europe and South Africa, 83 per cent of whom take at least one overseas holiday yearly"!