A UAE-based media firm will launch one of UK's longest established TV channels dedicated to travel and tourism in the region at this month's Arabian Travel Market in Dubai.
Travel Channel, which today is Europe's leading travel and tourism television channel, is available to 14 million households in 25 countries across Europe in nine different languages.
The programming is entertaining, practical, informative and inspirational. The channel presents a uniquely panoramic and objective perspective on the travel experience.
The channel is being launched by Dubai-based Street Media, the official representative for Travel Channel in the Middle East, North & East Africa, Indian Sub-Continent and the Far East.
Street Media offers potential advertisers from these regions campaign opportunities across Travel Channel. Available options include airtime support, segment sponsorship, branded promotions and a plethora of other marketing opportunities.
Apart from this, Street Media offers customised programme and advertisement production facilities for clients who wish to advertise or showcase their product on Travel Channel.
Mohan Sundaram, vice president, sales & marketing, said: "Travel Channel offers the Middle East travel, tourism and hospitality industry a fantastic opportunity to reach out to 14 million potential tourists in UK, Europe and South Africa, 83 per cent of whom take at least one overseas holiday yearly"!
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.