GHM upgrades its spa with new products
SINCE 2003, Brenda Ramen has guided the development and operations at GHM (General Hotel Management) Spas around the world. Her efforts have yielded enviable results as her spas have won acclaim on some of the world’s most established awards lists. Earlier this year, Ramen is steering the hotel and resort group’s spas through its most significant makeover yet, jettisoning products, adopting new organic lines from Voya, Ila and SpaRitual and bearing down on holistic principles.
With organic seaweed from Ireland, oils from Morocco, disdain for chemicals and due consideration to colors, she’s introducing a new menu to GHM’s spas, property by property starting this month. This process will continue through the end of the year.
Speaking about the new direction for GHM’s spas, she says, “Change can be good, but only if you’re moving in the right direction. Our new products are pure, organic, USDA-approved and approved by the Soil Association in the UK. We at GHM have always been holistic, as opposed to cosmetic, which is much more salon style, much more chemically oriented and all about quick results. Long term, those kinds of products are not good for you.”
Ramen believes that health has taken precedence over wealth, where it used to be the other way around. There is also a shift for natural products. “We have an Asian-inspired spa concept. But what does that mean? Well, you get a cut in Indonesia, you put turmeric on it. It’s a natural anti septic.”
Besides these natural products, there is a lot of emphasis on the physical hardware. The GHM spa beds are extremely popular among guests. Sourced from the Living Earth crafts in the US, they’re fully adjustable, with a cradle that automatically adjusts to your bone structure, because no face is the same.
The company operates hotels in North America, the Middle East, and Southeast Asia today however offer the same treatments in all their spas, with some be cultural influences from the country of location.
At GHM Spas, training is crucial. Ramen says, “We have a spa trainer, based out of Chiang Mai. She conducts an annual visit to every spa where the training lasts two or three weeks. Then we have an in-house trainer in every hotel, working with our seasoned hands, and with recruits.
“When there are new people or when someone needs a refresher, but also when it’s quiet and we get everyone together. Expand and consolidate, that’s our mantra” she added.