JW Marriott gears up for summer

The JW Steakhouse restaurant.

JW Marriott Hotel in Dubai aims to explore opportunities for new source markets for the hotel at this month's ATM.

The 5-star luxury hotel located in the business district of Dubai will be represented at the ATM as part of the Marriott International corporate stand.

"Our objective is to meet existing customers and to contract rates for the summer season," said director of marketing Jeff Strachan.

Strachan said Marriott has been a regular participant at ATM and its presence at the event had resulted in the growth of the group's regional presence as well as business volumes.

He said JW Marriott will be entering the forthcoming summer season with the price focus firmly on its key source markets and the hotel will be taking part in the annual Dubai Summer Surprises promotion beginning next month with a special offer of four nights stay for the price of three.

Strachan praised the ATM as a well organised travel trade show which encompassed every sector of the industry.

"As a regional show it is necessary to focus on all sectors as each destination has its own requirements for growth," he said.

He expressed optimism over the future of the travel and tourism industry in the region, saying it remained healthy.

"We are seeing the continuation of projects from all major hotel chains and increased availability on flights from the key source markets as well as the development and support from new source markets," said Strachan.

The 344-room hotel offers extensive services and facilities to business travellers including two Executive Floors complete with check-in facilities, a luxurious guest lounge and a fully-equipped business centre with Internet access.

The hotel offers over 31,000 sq ft of meeting and conference space, including two column free ballrooms each divisible into two and seven salons respectively. Adjacent independent reception areas are ideal for up to 34 persons. Eleven other flexible function rooms are also available along with state-of-the-art audiovisual.

The Griffins Health Club, on the fifth floor, provides two squash courts, a fully equipped Nautilus gym and Planet Cardio - the first cardiovascular workout room in Dubai.

The hotel offers a variety of dining styles including the JW's Steakhouse, the best New York Steakhouse in Dubai, Cucina, the Italian kitchen specialising in trattoria cooking, and the Hofbrauhaus from Munich serving authentic German/Bavarian cuisine and beverage.

The other options include the Bamboo Lagoon serving Polynesian, Indonesian and Thai cuisine; Awafi Arabic Restaurant and Mays El Reem, the Lebanese restaurant.