AFTER a successful launch at the Formula One 2010, Ferrari World is now looking to tap into corporate offerings and showcased how businesses can inject some fun and thrills into company meetings, incentive trips, conferences and events at this year’s edition of GIBTM.
Since its opening five months ago, Ferrari World has seen great demand from not only the UAE market, but from neighbouring GCC markets. While leisure guests tend to visit over the weekends, Ferrari World is also witnessing strong demand from the corporate sector.
“At Ferrari World Abu Dhabi, we have a unique offering. Here, groups have the choice of organising a training conference and then having delegates race against each other on a Ferrari driving simulator,” said Fabien Laurent, sales director at Ferrari World Abu Dhabi.
“For companies who are looking to differentiate themselves in a competitive marketplace, Ferrari World Abu Dhabi is a unique, impressive and very memorable Mice venue. After all, speeding at 240 KPH on the fastest rollercoaster in the world, strapped next to a colleague from head office, can make for a pretty interesting icebreaker session,” he added.
Ferrari World Abu Dhabi’s distinctive offering supports concerted efforts on the part of the emirate’s capital city to boost numbers of inbound Mice travellers.
As the largest indoor park and the only Ferrari-themed park in the world, the venue offers more than 3,000 sq m of meeting space which can accommodate up to 1,500 delegates, VIP boxes that can be set up to hold private events, traditional cafés and restaurants offering authentic Italian cuisine and exciting attractions - including state-of-the-art racing simulators, such as Scuderia Challenge, and quiz-based challenges that test strategic racing skills like Pit Wall - the venue offers a compelling Mice proposition perfectly suited for team-building activities and fun incentive trips. The park also offers special ticket rates for groups.
“We work with hundreds of travel partners from around the world covering key markets throughout the GCC, Western Europe and Asia, while our priority continues to remain with the local UAE market and we continue to work with DMC’s based in the UAE,” said Laurent.
“Since its opening, the venue has attracted more than 50 events to date. We have a special relationship with the Yas Hotels and they do offer special package rates on room nights for their guests.”
Access to the park’s unique attractions - which include Driving with the Champion, a multi-sensory simulation of riding shotgun alongside an F1 champion, a nostalgic look back at Italian road race history at Cinema Maranello and Made in Maranello, a virtual tour of the historic Ferrari factory, a privilege previously enjoyed only by Ferrari owners - can also be combined with entry to conferences to give delegates an added incentive.
“Our biggest challenge is that we are still new to the Mice segment and need to continue to raise awareness and our voice in this segment. We are confident that our unique offering at the Ferrari World Abu Dhabi will easily see the park grow into a winning Mice destination in the region” added Laurent.