Tuesday, October 19, 2021


Hotel group forecasts better 2002
April 2002 164

Improving regional market conditions and the launch of Middle East market specific, MICE, business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues.

The hotel chain, which operates eight Middle East and North Africa properties, embarked on an intensive first quarter sales blitz, which has, so far, resulted in $480,000 in confirmed business for 2002.

"Our innovative 'Meet & Sleep' package provides flexibility and rate transparency has been received extremely well by MICE industry professionals," said Mike Pilkington, regional director, sales & marketing.

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