Improving regional market conditions and the launch of Middle East market specific, MICE, business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues.
The hotel chain, which operates eight Middle East and North Africa properties, embarked on an intensive first quarter sales blitz, which has, so far, resulted in $480,000 in confirmed business for 2002.
"Our innovative 'Meet & Sleep' package provides flexibility and rate transparency has been received extremely well by MICE industry professionals," said Mike Pilkington, regional director, sales & marketing.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.