MÖVENPICK Hotels & Resorts has introduced iPads across its Middle Eastern hotels, reflecting market trends for greater interactivity with guests.
iPads will be available in each of its 24 hotels regionally and, in the first instance, are being used by guest relations and concierge teams. As well as facilitating requests relating to local events, restaurant inquiries and general hotel information, the iPads help staff deal with potential guests regarding bookings and services.
The Swiss chain is looking at the device to take the traditional hotelier-guest experience to a new personalised, electronic level. For example, guests accessing the hotels’ club lounges and libraries have the opportunity to download their favourite newspapers, magazines and novels directly to their iPads, as well as videos and other new media.
Roger MacFarlaine, vice president technology, Middle East and Asia, believes many tech-savvy travellers will find the iPad service beneficial. “With a world of applications and online services in tow, iPad use is only going to grow,” he said.
For new-look ‘e-concierge’ staff, it means not only dealing with immediate guest requests electronically but also maintaining an outward perspective, connecting to apps such as AroundMe and Arounder Touch, where they can channel relevant information back to guests to improve their overall hospitality experience. Individual hotels are already using the service in different, innovative ways.
At the Mövenpick Hotel Qassim, iPads are given to guests after their meals and they are asked to complete an online survey in English or Arabic, while the Mövenpick Hotel Jumeirah Beach is leading the way for full service iPad applications in guest rooms. Wireless capability means guests can control their experience wherever they are in the hotel and select specific services from the ‘personalise my stay’ feature.