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Unique convention centre managed by Hilton attracting world business
December 2010 1192

NATURALLY famous for its location and breathtaking surroundings, King Hussein Bin Talal Convention Centre managed by Hilton lies within the folds of the Jordan valley more than 400 m below sea level, at the lowest known point on earth.

The 24,000-sq-m, extensively-equipped facility is well qualified both as a business and tourist magnet particularly due to its unique, convenient location just 40 minutes’ drive from the capital.

Those not familiar with the destination can check it out online at the informative website at   

In a recent interview the general manager of this world-recognised establishment Naif Zureikat said that since it opened in May 2005, King Hussein Bin Talal Convention Centre has been the focal point of many national as well as intercontinental event organisers.

For the past five years, the centre has been providing fully-integrated services to entities hosting local ceremonies in addition to international foundations holding some of the world’s most prominent events such as The World Economic Forum, ICT Forum, a Microsoft function, the Arab House of Parliaments and the United Nations Convention Against Corruption, to mention just a few.

And the centre is not simply a venue for major business events; it also caters for social and private functions and is fully equipped to host social gatherings such as gala dinners, cocktail receptions, weddings, launches and musical performances with demand increasing particularly following a recent campaign focused on weddings and social events.
In fact future plans include hosting the Jordan Awards Ceremony, the Eighth Asia Pacific Conference for Red Crescent, the World Rally Championship and the World Fencing Championship.

King Hussein Bin Talal Convention Centre is positioning itself as a leader in the Mice market and aims to become the destination of choice for the industry locally, regionally and internationally.  Zureikat, who has 30 years of experience in the hotel industry, said: “As the Mice industry registers a favourable rate of growth, the convention centre has improved quality in order to make Jordan home to a new display of modern meeting facilities and unique venues for incentive travellers.”

The venue is clearly engineered to meet growing market demands with a flexible design to allow expansion and inclusion of additional facilities which will fully integrate with the already top-class  amenities.

The centre has been officially managed by Hilton since September 1, 2010, and it is evident that vital changes have been taking place both to the operational system and the business plans. On a day-to-day managerial level, staff members are being trained to apply Hilton standards, the services and facilities at the centre will be upgraded to reflect the Hilton brand and, most importantly, guests will have the chance to benefit from Hilton services and offers at all Hilton brands worldwide.

Zureikat added: “Future plans by Hilton include the introduction of some new promotional programmes such as Hilton HHonors that enables members to earn points and airline miles.” This will enable HHonors members to receive a range of benefits and services to facilitate their travel and event planning, rewarding them for their loyalty.”

According to Zureikat, some of the most important key facts to consider, which the Hilton management system has implemented, are a full menu of services, a comprehensive client services system (one-stop shop), event services which tackle every possible need ranging from security to advertising and, of course, state-of-the-art technology services.

He said: “It is easy to see the difference in hospitality since every member of service personnel is trained to work by Hilton International hospitality standards. Furthermore management logically trusts that the Hilton network will give us the exposure and additional prospects to attract new events to the centre.”

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