GULF AIR, the national carrier of Bahrain, celebrated its 60th anniversary in 2010.
Following a difficult few years the airline announced a new business strategy in November 2009 focusing on four core areas: network, fleet, product and cost.
As part of this, Gulf Air identified and launched services to eight new destinations in a span of just 12 months: Aden, Aleppo, Alexandria, Baghdad, Colombo, Erbil, Medina and Najaf with three more – Addis Ababa, Basra and Isfahan - to be launched in January 2011.
The airline has also received 12 new aircraft in as many months with many more scheduled to arrive in the next 18 months replacing a major part of its fleet with new and modern planes.
Last year the airline launched Falcon Gold class, combining the best of Gulf Air’s first and business class. While the carrier is undergoing a major revamp of its inflight entertainment system, it has recently introduced a portable entertainment solution for Falcon Gold travellers which offers a whole range of in-flight entertainment fare.