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ITB Asia

Qatar targeting Mice market
September 2010 1661

QATAR Tourism Authority (QTA) is making its final preparations for a promotional roadshow through Asia, scheduled to kick off mid-October.

QTA and leading members of the tourism industry will travel to Asia to strengthen ties and boost awareness of the country’s tourism offerings to professionals in the travel trade.

Cities on the roadshow include Seoul, Hong Kong and Kuala Lumpur, with the campaign finishing just before ITB Asia in Singapore.

The Asian roadshow comes on the back of a successful tour which took place in Europe earlier in the year.

The slogan of the campaign, ‘Experience 48 hours in Qatar:  Our Business is Your Pleasure’, embodies the mission to promote Qatar as a destination for meetings and incentive travel, as well as stopover travel on long-haul flights between Asia and Europe or the Americas.

The roadshow is a new initiative launched by QTA to promote Qatar as a premier business and upscale leisure destination to Mice. 

QTA chairman Ahmed Al Nuaimi said: “Qatar and Asia enjoy a friendly alliance which is strengthened through strong business relationships and strategic partnerships. We are partners in business and in trade, with both our private and public sectors making mutual investments in each other – from energy to shipbuilding and real estate to infrastructure. Our partnerships are based on a long-term vision for sustainable economic development.”

Al Nuaimi noted the rising number of outbound tourists from the Asian markets and confirmed QTA’s expansion plans for these countries.

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