Bahrain and other Gulf destinations must pool their efforts to effectively promote tourism packages, a top hotelier has said.
Bahrain has vast potential to expand its tourism trade, with significant visitor numbers from Western Europe, Rudi Jagersbacher, the newly-appointed Gulf vice-president of the Hilton chain said.
"But like the rest of the Gulf, Bahrain should be looking at co-operative ways to create links with its neighbours to first build the region as a primary destination for non-Middle East visitors," he said.
"European tourists will come to the Gulf, but systematic itineraries must be created that will include two, perhaps three destinations on a seven-day package, with something unique in each destination."
He praised Bahrain's efforts to develop its MICE programmes, saying that its efforts were now recognised in the global travel arena.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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