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Joint Gulf packages 'key to attracting visitors'
March 2002 202

Bahrain and other Gulf destinations must pool their efforts to effectively promote tourism packages, a top hotelier has said.

Bahrain has vast potential to expand its tourism trade, with significant visitor numbers from Western Europe, Rudi Jagersbacher, the newly-appointed Gulf vice-president of the Hilton chain said.

"But like the rest of the Gulf, Bahrain should be looking at co-operative ways to create links with its neighbours to first build the region as a primary destination for non-Middle East visitors," he said.

"European tourists will come to the Gulf, but systematic itineraries must be created that will include two, perhaps three destinations on a seven-day package, with something unique in each destination."

He praised Bahrain's efforts to develop its MICE programmes, saying that its efforts were now recognised in the global travel arena.

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