Oman markets its beauty

OMAN Tourism has launched the country’s largest summer campaign in the GCC backed by the Ministry of Tourism, Oman Air and the sultanate’s leading hotels.

The campaign includes trade workshops, shopping mall promotions across the GCC and will be backed by an aggressive media campaign that consolidates Oman’s marketing theme: Beauty has an address – Oman.

The campaign runs until October 1 with sales through Oman Air Holidays and travel agencies.

Speaking at the campaign’s launch, Dr Rajiha Abdul Ameer Ali, Oman’s Minister of Tourism, said: “Oman’s summer campaign is a highly competitive industry-wide initiative. The Ministry, Oman Air and our leading hotels/resorts and apartments have crafted packages for affordable short-breaks, family and leisure holidays. The packages are based on heavily-discounted air fares, attractive accommodation rates and include all taxes, with the incentive of an extra day free for a weekend or longer booking.”

The campaign covers city-based accommodation, regional getaways and Salalah’s Khareef season.

Peter Hill, Oman Air’s chief executive officer, said: “Oman Air has contributed heavily-discounted air fares on all its 130 services per week between GCC destinations and Oman. It has never been more affordable to visit and enjoy Oman”.
Oman’s new tourism hotels and experiences (Six Senses Zighy Bay Resort and Spa’s hide-away retreat, Swiss Bel Hotel’s Masirah Island Hotel and Marriott’s Hotel and Spa at Salalah) are also part of the campaign.

Hill said “Oman Air’s new services to Ras Al Khaimah will provide better access to Zighy Bay from Muscat while additional services will be added for holiday makers to Salalah’s Khareef and tourism festival.”